Healthcare at every age: how to cater for a diverse workforce

Across the GCC region, populations are ageing and older generations are working longer – but the way that its younger generations perceive corporate healthcare coverage is changing. So, how can a company develop a healthcare plan that meets the unique needs of all ages?

In the coming decades, workplace age demographics across the GCC are set to shift dramatically.

Access to world-leading healthcare, greater education around healthy living, and an increase in the number of expatriates choosing to lay down roots in the region have led to a rise in its average population age. 

And today, one in four GCC nationals over the age of 60 is still working. This trend for ‘unretirement’ is having a significant impact on the workforce in the GCC – and with it, implications for employers on their healthcare provisions. 

However, the next generation of workers is beginning to assume greater responsibility within the workforce – and with it, they are bringing their own views and expectations on corporate healthcare. By 2030, Gen Z –  the youngest generation currently in the workforce – will account for 30% of the global workforce.

There are some healthcare concerns – such as mental health – which transcend generations and can affect anyone, at any time. However, while every worker is different – and individual preferences will always play a part – by examining generational differences and trends, employers can better understand the potential healthcare needs of their teams. And, by considering the needs and expectations of employees of all ages, companies can ensure that they continue to attract and retain top talent at all levels. 

How can my company best meet the needs of…

Baby Boomers (born 1946-1964)

As the oldest population still in the workforce, Baby Boomers tend to have more complex healthcare needs compared to other generations and are more likely to seek specialist assistance for their concerns. However, they also prefer for their healthcare to be consolidated in one place, for easier management.

Although the costs associated with healthcare for Baby Boomers tend to be higher, providing access to specialists can help workers seek the exact care they need more quickly and efficiently, ultimately reducing the long-term cost of care.

For example, GulfCare provides its partners – and their employees – with comprehensive healthcare solutions. Workers benefit from access to the easy-to-use myNAS mobile app and online member portal, which enables them to access detailed information about their plan, choose from an extensive network of specialist healthcare providers, and submit and track a claim at the tap of a button. 

GulfCare also provides a Chronic Medication Scheme (CMS), which enables employees to access their regular prescriptions without repeat visits to the doctor. The CMS also features an at-home delivery service, for an even more convenient way to access necessary medication.

Generation X (born 1965-1980)

Work-life balance is important to Gen Xers. They are often part of a ‘Sandwich Generation’, tasked with caring for both their children or grandchildren and older adult parents or family members.

However, Gen Xers tend to be more mindful of mental health and perceive it as less taboo than older generations. This means they’re more likely to be aware of the dangers and signs of burnout, as well as its symptoms. It also means they’re more likely to take advantage of workplace healthcare benefits such as an Employee Assistance Program (EAP).

For example, GulfCare’s EAP solution includes a confidential and professional 24/7, multilingual support service that can help employees with challenges such as stress, depression, and anxiety, as well as work-life balance and family issues.

Millennials (born 1981-1996)

Today, Millennials make up the majority of the workforce – and this means that, if they haven’t already, employers need to consider the needs of this generation more than ever before.

Millennials are the first ‘digital generation’ – and their healthcare preferences reflect this. They tend to prefer instantaneous and convenient digital solutions, such as virtual clinics, rather than face-to-face interactions with a healthcare provider.

For example, GulfCare provides its partners with access to tele-health services. This solution enables employees to access consultations with licensed medical practitioners from anywhere, at any time.

Millennials also tend to be heavily invested in preventive care and value healthcare benefits such as fitness and nutrition plans.

Generation Z (born 1997 and later)

The youngest generation in the workforce (for now), Gen Zers – like Millenials – prioritize preventive healthcare. They also expect more from their employers in terms of healthcare coverage and benefits compared to previous generations, including maternal health and childcare services.

However, one of the most significant considerations for Gen Z workers is mental health provisions. They tend to view mental well-being as equally important as physical well-being, and prefer holistic healthcare solutions that encompass all forms of wellness. In fact, 63% of Gen Z workers expect their employers to provide mental health services, with nearly half claiming to feel stressed or anxious at work all or most of the time. This underscores their desire for employers to care about them as individuals, not just employees. For this generation, the provision of confidential mental health services – such as an EAP and virtual counseling – can significantly improve workplace satisfaction.

As the makeup of the modern workforce continues to evolve, employers need to ensure that their workplace healthcare plan meets the needs and expectations of all employees, of all ages.

While different generations may prioritize different elements of a corporate healthcare plan, each values the importance of quality, convenient care, and transparent pricing in their cover – and that’s where having the right provider can make all the difference. 

About GulfCare

GulfCare is a leading regional provider of bespoke corporate healthcare plans. We work with businesses of all shapes and sizes across the GCC, to provide comprehensive health insurance solutions which meet the needs of their business, and most importantly of their employees. 

To learn more, contact us today.